Builder Tips

The Difference Between Production Builders and Custom Home Builders

When meeting with a new client, we are often asked what sets a custom homebuilder apart from production or semi-custom homebuilders.  The answer is simple but has large implications for the homebuyer. Production and semi-custom builders create predetermined specification “brackets” that keep customers from venturing into fixtures and finish selections that extend beyond a pre-determined price point.  The brackets can be set at differing levels of luxury: basic selections for entry-level buyers, moderate upgrades for the average family homebuyer, and higher-end finishes for the luxury homebuyer.  There is nothing wrong with this approach, but you will find that no matter the level you choose, these brackets are designed to control the buyer’s decision making.